CONCEPTERCIsING
Concepting + Exercising = Unstoppable you.
Finding the time to stay in shape while being a rock star creative is easy if you conceptercise! Because you're doing both. At the same time.
Check out this beginner's training routine.
HEADLINE PLANKS
Place phone under your chin with your voice dictation on. Each time you are in the down position, yell a headline into your phone. Keep going until you have a campaign's worth of lines. Remember it takes about 50 lines to get to a good one. You can do it!
squat punch dumbass ideas
Squat down and think of a campaign idea. Is it dumb! Yes! So jump up and punch it away! Keep going until your ideas are too good to punch away! You're looking as good as your next creative presentation.
social campaign leg rotation
Facebook changed it's shit again and now you have to reinvent the client's social media world. This calls for some innovation and some muscles movement. Begin leg rotations and call out one social engagement idea per rep. Do 10 reps then switch legs. Even if you don't win the internet, you can be ready to kick Mark Zuckerberg.
hail mary basketball shots
The meeting is tomorrow and you have nothing. Nothing. It doesn't mean you can't look good. Throw up your arms and throw the late night hail mary of the idea. It's a buzzer beater. You are such a pro.
design exploration rolls
You've got a great idea. The words are great. Now it needs the design. Will these rolls help you come up with the coolest look and feel? Most likely. Will you have the coolest look and feel? Absolutely.