NIKE+ FUELBAND
We turned Life into a Sport by creating a new device that tracked your activity and turned your day into a mobile game. I was part of the team responsible for the genesis of this campaign. I helped write the entire digital experience, defining a new voice for a new product category for Nike.
The case study video above gets into the nitty gritty about how Nike+ Fuelband works and creating a universal metric that counts everything in life. The web and mobile experience was all about counting made simple -- with encouraging motivations to keep you going. We leaned on the best of game theory, with trophies and achievements based on performance. Our distinctive voice was heard in ever last detail - from web pages to error messages.
